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Powered by Halmyre This session, based on an award-winning case study, unravels the journey of transforming a regional professional engineering association into a trailblazer with strategies rooted in benchmarking research. Facing the challenge of expanding into new markets and addressing equity, diversity and inclusion deficits, an engineering association shifted its focus from PEng regulated members to the entire professional community. Benchmarking research was undertaken across the sector, resulting in a report with data that served as a wake-up call for a profession on the brink of major transformation. By holding up a mirror and documenting the forces driving change, the organization not only drew audible gasps from its audience when presenting the...