Event Profile

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Association communicators are often expected to do it all; reach diverse audiences, publish constant and fresh content, and of course, keep the brand cohesive along the way. But too often, that work starts with tactics instead of strategy. And that leads to chaos for staff teams and confusion for members. This session introduces a repeatable framework to help you clarify your ideal member—the audience at the heart of your brand—and then use that clarity to align your messaging across multiple channels and member segments.